Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.
Advanced
Title details for The Handbook of Global User Research by Robert Schumacher - Available

The Handbook of Global User Research

by Robert Schumacher
ebook
Read a sample Read a sample
User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants.The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects — including those new to the field, UX veterans who need information on this expanding aspect of user research, and students — will need this book to do their job effectively.
  • Presents the definitive collection of hard won lessons from user research professionals around the world
  • Includes real-world examples of global user research challenges and provides approaches to these issues
  • Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners
    • Expand title description text
    Publisher: Elsevier Science

    OverDrive Read

    • ISBN: 9780080889726
    • Release date: September 30, 2009

    EPUB ebook

    • ISBN: 9780080889726
    • File size: 3049 KB
    • Release date: September 30, 2009

    Formats

    OverDrive Read
    EPUB ebook

    subjects

    Computer Technology Nonfiction

    Languages

    English

    User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants.The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects — including those new to the field, UX veterans who need information on this expanding aspect of user research, and students — will need this book to do their job effectively.
  • Presents the definitive collection of hard won lessons from user research professionals around the world
  • Includes real-world examples of global user research challenges and provides approaches to these issues
  • Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners
    • Expand title description text
    Computer Technology Nonfiction